COMPANYAt Generale Conserve, it's all about goodness.
We are an Italian company specialised in canned foods, always present on the market through the brand AsdoMAR.
Generale Conserve is the second largest producer of canned fish on the Italian market (with a market share of 15,7%), leading company for production from whole tuna, and it represents a benchmark model for quality and innovation.
Established at the end of the 1980s as a distribution company, in just over ten years the company grew from a small entity, with a turnover of 20 million euros in 2001, to a producer whose 2017 turnover amounted to over 156 million euros, generated almost entirely by sales on the Italian market.
Growth that is a result of the distinctive characteristics of our products
PRODUCTS OF SUSTAINABLE FISHING
We only process mature yellowfin tuna weighing at least 20 kg or spanning 1 metre in length, and skipjack tuna certified as caught via pole & line fishing. We only use Friend of the Sea certified fish.
MADE IN ITALY PRODUCTS
We believe in working in accordance with best practices, care and artisanal attention, and we process tuna in Olbia, starting with the entire fish and not merely canning semi-processed goods. This is the only way to produce true Italian Quality.
SOCIALLY RESPONSIBLE PRODUCTS ALONG THE ENTIRE VALUE CHAIN
The management system is certified according to the SA8000 international standard, as our ethical-social performance and that of all of our suppliers and collaborators is very important to us.
PRODUCTS THAT SUPPORT EMPLOYMENT AND THE LOCAL ECONOMY
We concentrate the entire tuna production cycle in Italy and that of mackerel in Portugal, without relocating the more artisanal phases, in order to trigger a virtuous cycle in support of the local economy
PRODUCTS THAT RESPECT THE ENVIRONMENT
We place particular attention on the impact of production processes on the environment, and we have reduced processing scrap to zero, transforming it into fish flour used for animal husbandry and pet food.
We ensure the utmost traceability of our raw material, because it is proof of our sustainable practices, and it allows consumers to make informed and conscious decisions when they make purchases.
Between 2008 and 2011, the company revived a historic heritage that risked disappearing, providing continuity to the artisanal processing of mackerel in the Vila do Conde plant in Portugal and inaugurating a new plant in Olbia, the most modern in Europe, giving a future to the tuna processing tradition in Sardinia.
GIOVANNI BATTISTA VALSECCHIGeneral Manager
“We believe that the most important challenge for canned fish producers is the capacity to carry out their business while ensuring continuity of the species that they market and of the habitat, respecting and preserving the marine ecosystem.”